For 104 years, Santa Fe Indian Market has been shaped by generations of hands—weathered and smooth, teaching and learning, working side by side. The knowledge housed in every booth was passed, year after year, generation to generation, across every kind of change the world could bring. And still, those hands have never stopped creating.
This year’s theme, “Empowered Resilience, Centuries in the Making,” is a reclamation of what resilience has always truly been. Not the heartbreak of what was endured, but the power of what is carried forward. The communities represented at Santa Fe Indian Market have always created, across centuries of pressure that tried and failed to erase what was meant to remain. That is an inheritance of extraordinary strength, held by every person who refused to let it end. That strength does not scatter. It gathers. And it multiplies. It builds economies and sustains cultures. It keeps languages alive and raises children in homelands. We are not here to mark what we survived. We are here to celebrate who we are.
Santa Fe Indian Market is four years into its second century. Over its first 100 years, artists unknown outside their communities walked away from this market known to the world; conversations sparked at booths became relationships lasting decades. What takes root here carries forward, and what carries forward shapes what this century will become.
Each August, the streets of Santa Fe fill with artists and families, with people who have been making this trip for decades, and with people making it for the first time. Santa Fe Indian Market is not a marketplace where community happens to gather; it is a community that gathers around a marketplace. For many of us, this market is how we stay. It is how we choose what to share and how to share it, how we build livelihoods from work that is inseparable from who we are, and how we ensure that what was given to us will be given again. No one who shows up here arrives alone. We all arrive carrying the generations of hands that shaped us. That is true of the artists. And that is true of you.
Welcome to the 104th Santa Fe Indian Market. There is nothing like it anywhere else in the world. This weekend has much to offer. We look forward to celebrating with you.
Néá’eše (Thank you),
Jamie R. Schulze (Northern Cheyenne/Sisseton Whapeton Oyate)
xecutive Director,
Southwestern Association for Indian Arts
Santa Fe Indian Market
Southwestern Association for Indian Arts
SWAIA Staff
Executive Director
Jamie R. Schulze (Northern Cheyenne)
Finance Director
Mary Coleman
Development Coordinator
Carmen Wiley (Mvskoke Nation)
Artist Services Coordinator
Mona Perea (San Ildefonso Pueblo)
Community Engagement Coordinator
Brooklin Miller (Comanche & Wichita)
Marketing Coordinator
Micki Dirtzu
Office Coordinator & Finance Assistant
Ashley Reese (Oglala Lakota)
SWAIA Strategic Community Partners
Performance Coordinator
Goiyo Perez
Consultant
George Rivera (Pojoaque Pueblo)
Graphic Design
Draven Rowland (Northern Cheyenne)
PR & Media Liaison
Audrey Rubenstein
Logistics
Thomas Schulze
SWAIA Board of Directors
Board Chair
Leslie Wheelock (Oneida Nation of Wisconsin)
Vice Chair
Andrea R. Hanley (Navajo Nation)
Treasurer
Nicole Johnny (Navajo Nation)
Secretary
Randall T. Chitto (Mississippi Band of Choctaw Indians)
Natasha K. Hale (Navajo Nation)
Allison Hicks (Prairie Band Potawatomi Nation)
Dawn Houle (Chippewa Cree Tribe of Montana)
Dr. Robert Martin (Cherokee Nation)
Hud Oberly (Osage, Caddo, Comanche)
Sallyann Paschall (Cherokee Nation)
Philip Sanchez (San Felipe Pueblo)
Russell Sanchez (San Ildefonso Pueblo)
Craig Williams (Mississippi Band of Choctaw Indians)
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