Santa Fe Indian Market

Legacies in Motion

Letter from the Director

Step into the heart of the plaza during Santa Fe Indian Market and you’ll feel it: the packed streets, the hum of voices, the heat rising off the pavement, the presence of something larger than all of us. This energy isn’t merely excitement; it’s memory, movement and meaning converging in real time.

This year’s theme, “Iconic Beginnings: Legacies in Motion,” reflects the truth that Santa Fe Indian Market has never stood still. What began over a century ago as a gathering rooted in preservation and education has endured because of the artists who have carried it forward with brilliance and an unshakeable strength of creative vision.

Every artist here stands at the intersection of past, present and future. Some continue family traditions passed down through generations. Others are forging new paths and reshaping what Native art can be. Many are doing both. That is true legacy in motion.

To walk this market is to witness generations intertwined, to engage with history and futurity at once. It is a moment to look around and see the collective story unfolding as it continues to be written.

Representing more than 1,000 artists from more than 200 tribal nations, Santa Fe Indian Market is the oldest and largest juried art market in the world. But it is also so much more than that. It is the epitome of Native excellence in its fullest expression. We are honored to welcome you into this space. Whether it’s your first market or your 40th, thank you for showing up with curiosity, care and respect. You’re not just here to witness a legacy. You’re here to be part of it.

Néá’eše (Thank you),

Jamie R. Schulze (Northern Cheyenne/Sisseton Whapeton Oyate)
Executive Director, Southwestern Association for Indian Arts

Santa Fe Indian Market
Southwestern Association for Indian Arts

SWAIA 2025 BOARD OF DIRECTORS

Board Chair
Dawn Houle (Chippewa Cree Tribe of Montana)

Treasurer
Tom Teegarden

Secretary
JoAnn Chase (Three Affiliated Tribes)
Randall T. Chitto (Mississippi Band of Choctaw)
Andrea R. Hanley (Navajo Nation)
Russell Sanchez (San Ildefonso Pueblo)
Chris Youngblood (Santa Clara Pueblo)
Natasha K. Hale (Navajo Nation)
Leslie Wheelock (Oneida Nation of Wisconsin)

SWAIA 2025 STAFF

Executive Director
Jamie R. Schulze (Northern Cheyenne/ Sisseton Wahpeton Oyate)

Artist Services Coordinator
Mona Perea (San Ildefonso Pueblo)
Finance & Development Coordinator
Carmen Wiley (Mvskoke (Creek) Nation)

Volunteer & Membership Coordinator
Z Nez

Data Systems Association
Cingarkaq Devine (Yup’ik)

HR/Finance Director
Mary Coleman

Office Coordinator
Jennifer Bushe

SWAIA STRATEGIC COMMUNITY PARTNERS

Fashion Co-producers
Peshawn Bread (Comanche/Kiowa/ Cherokee)
Dallin Maybee (Northern Arapaho/Seneca)

Consultant
George Rivera (Pojoaque Pueblo)

Marketing & Digital Strategy
Hodza.Mgmt

Musical Performance Coordinator
Goiyo Perez