Heard Museum Guild Indian Fair & Market Guide 2025

Crucial Support

The annual market that celebrates Native American artists returns to Phoenix.

Welcome to the 67th Annual Heard Museum Guild Indian Fair & Market, which will be held at the Heard Museum on March 1 and 2. We are delighted to report that last year’s 2024 fair was a resounding success, with a record number of guests—more than 20,000—and record sales by more than 600 outstanding artists! The market is the signature annual event of the Heard Museum, and is led by the Heard Museum Guild, a dynamic organization of volunteers dedicated to supporting the museum’s mission of advancing American Indian art. Since 1959, the market has showcased the beauty and vitality of Indigenous creative expression of artists not only from the Southwest but from across the country. We are dedicated to making our 67th year even better and more exciting, once again highlighting the work of more than 600 superlative artists!

Many artists will also compete in the juried competition for a coveted Heard ribbon across numerous classifications. These ribbons carry with them cash awards as well as enhanced recognition in their artistic fields. Thanks to many generous donors, we have increased our goal to raise more than $140,000, securing more support for the juried competition than ever in the fair’s 67-year history. This includes the overall Best of Show award, which carries a $25,000 cash prize! We hope you will join us on Friday evening, February 28, for the Best of Show Reception, when the Best of Show winners will be announced in advance of the market and you will have the opportunity to meet and congratulate the artists.

An exciting component of the fair this year will once again be the Youth Artists Show & Sale, held in the Monte Vista Room of the museum. American Indian students in grades seven through 12 are invited to submit their original artwork for display and sale and have their art judged by a professional panel with ribbons and cash prizes totaling more than $10,000.

Speaking of youth, this year we are also featuring once again our Family Fun Zone, with games and fun activities for children. The Family Fun Zone will be adjacent to the Youth Artists Show & Sale. So, bring the children to introduce them to the amazing youth art and enjoy the Family Fun Zone! To make the Youth Artists Show and Family Fun Zone accessible to everyone, we have a special Sunday offer: All children 12 and under will be admitted free to the Indian Fair & Market on Sunday, March 2!

Please join us as we celebrate the 67th Annual Indian Fair & Market on the beautiful Heard Museum campus. Visit the Heard Museum website for the schedule of events. See you at the fair!

Jane Sanford and Frank Vickory, Co-Chairs, 2025 Heard Museum Guild Indian Fair and Market

Shelley Mowry, President, Heard Museum Guild

David Roche, Dickey Family Director and CEO, Heard Museum

Heard Museum Guild 2025 Indian Fair & Market Committee Chairs, Volunteers, and Heard Museum Staff

Indian Fair & Market Co-Chairs: Jane Sanford and Frank Vickory

Best of Show: Sharon & Marc Weier, Jackie Stubbs, Elizabeth Porter and Steve Porter

BOS Security: Diane Leonte and Sheila Mehlem

Staging: Dale Baker, Monda Sagalkin and Joel Muzzy

Cultural Performers: Audrey Rada and Connie Thornton

Artist Hospitality: Lynne Gleason and Victoria Frank

Admissions: Susan Relecom and Marilynn Sadowski

Corp Volunteer: Susan Relecom

Ask Me Stations: Linda Darrah

Booth Relief: Kathie Serrapede and Linda Darrah

Food & Beverage: Frank Vickory and Ray Oliver

Signage: Frank Vickory and Ray Oliver

Booth Monitoring: Sandy Nielsen and Gary Nielsen

Raffle (Native Art): Louise Wakem and Frank Dickman

Volunteer Placement: Kellie Kelley

IMF Gate Ambassador: Chuck Starnes

Exhibitor (Artist): Marcus Monenerkit and Lynn Endorf

Non-Profit & Demo: Carol Gunn

Marketing Coordination: Jane Sanford

Staging Staff: Dale Baker, Monda Sagalkin, Joel Muzzy, Peter Haverkampf, Gregg Boyer, George Gunn, Jim Walker, Bob Sari, Newton Linebaugh, Brent Mabb and Ryann Bader

Parking Lots & Signs: Heather Sutherland

Private Event Director: Julie Sullivan

Operations: John Bulla

Event Operations: Jessica Gooch

Guild Liaison: Kim Alexis Adversario

Event Coordinator: Jonathan Baldenegro

Facilities: Chris Sporbert

Museum Services: Heather Sutherland

Student Art: Schrader Kim