Jamie Schulze has been named as the executive director of SWAIA, which puts on the annual Santa Fe Indian Market and numerous other events throughout the year. Schulze (Northern Cheyenne/Sisseton Wahpeton Oyate) will be familiar to many who work with the Southwestern Association for Indian Arts—she was instrumental in organizing the Santa Fe Indian Market centennial celebration in 2022. She was initially brought into the organization as a volunteer coordinator and then later as director of operations, before serving a small stint as interim executive director.
“It is a great honor and a privilege to be appointed executive director and it is a great responsibility,” says Schulze. “I will take my mandates from the board of directors and SWAIA artists. My intention is to create continuity within the organization and to be an ally and partner with our artists and visitors to ensure that the Indian Market experience is the best it can be.”
Schulze grew up in Montana and has lived in New Mexico for 28 years. Prior to working for SWAIA, she and her husband created and operated the Bavarian Lodge and Restaurant in Taos Ski Valley for more than 20 years.
Jamie Schulze (Northern Cheyenne/Sisseton Wahpeton Oyate), the new executive director of SWAIA.
“Since fall of 2022, as interim executive director, Jamie has demonstrated leadership through open communication with artists, the staff, volunteers, local government and supporters,” says SWAIA board chair Stephine Poston (Pueblo of Sandia). “She strategically worked with her team to get the organization up to date and in compliance with audits. Her extensive experience in the hospitality and tourism industry and knowledge of SWAIA and the artists will put the organization on a strong path forward.”
Schulze will next turn her attention to the 101st Santa Fe Indian Market, which will be held on August 19 and 20 in the Santa Fe Plaza and surrounding streets. For more information, visit www.swaia.org.
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